Your 2015 Content Marketing Strategy: Gathering the Ingredients

Welcome to Episode 99 of the Content Marketing Podcast!

If you joined us for last week’s podcast, you’ll recall we wrapped up our “month of storytelling” by sharing some of the tale-spinning secrets of Hollywood screenwriters. (Need to get caught up?)

On today’s episode, we’re kicking off a new series on “Your 2015 Content Marketing Strategy” by talking about how to gather the ingredients for a strategy to rock the new year.

Give today’s episode a listen to hear:

• Our 100^th episode is one week away! Stay tuned for details on our big century-mark festivities … and find out how you could win a $100 Amazon gift card.


• Our latest “News Feed” segment:
  
  
  
  • A new study shows the fastest-growing social network — any guesses which one it is?
  
  
  • Twitter experimenting with tweet analytics on its mobile app
  
  
  • Podcast Shoutout: The Brutal Truth About Sales & Selling by Brian Burns
  
  
  • Content Hit of the Week: Content Marketing And Conferences: Why You’ve Been Doing It All Wrong by Neil St. Clair in Forbes
  
  
  
  


• How putting together your 2015 strategy is a lot like cooking — it all starts with the ingredients


• 6 categories of “ingredients” that will fuel your strategy to rock the new year


• Tip of the Week: A free, easy-to-use resource for conducting audience focus groups

Please remember that this podcast is about you — your questions, your frustrations, your hopes and fears around content marketing. So please take a moment to send me your feedback, questions, or comments via email, on our Facebook Page, or via Twitter.

See you again next week!

Your 2015 Content Marketing Strategy: Gathering the Ingredients